How To Grow Your Startup With A Niche Newsletter
Here's how to grow faster
It’s becoming much more common for startups to use a newsletter as their early go-to-market strategy.
The problem is that founders are super busy and putting yourself on the hook to write a newsletter each week while balancing fundraising, hiring, and the search for PMF can quickly feel like a chore.
Even before that, how do you know if investing in a newsletter is a good idea for your startup?
Thankfully there’s a playbook for newsletters and I’ve adapted it specifically for founders 👇
Want to get in front of 34,000+ founders? Go here
Using a Newsletter as a GTM Strategy
Should Your Startup Start a Newsletter?
Founders should NOT start a newsletter when they:
Don’t know who their target user is yet
Won’t have bandwidth to commit to writing it every week, or a team member who can
Have another early growth channel that’s working well (stay focused!)
Would have to compete directly with a massive and established newsletter, without clear options for differentiation
Are targeting users who don’t use email much
If none of those are true about your startup, a newsletter may be a good fit. It can be particularly useful if you:
Are building a waitlist, since a newsletter keeps you on their mind
Have an existing audience somewhere else, since it’ll be easier to build your subscriber base
Have budget for growth, since newsletter subscribers can be acquired cheaply (~$2 / subscriber)
Are selling a high price-point product, since you’ll have more time to build familiarity and have more chances to get them to convert
Are building in a brand new market, since you’ll likely need to educate potential users about it
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